"Going Dirty" is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique.
David's book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
"Going Dirty" has won wide acclaim in popular and academic audiences. Several college Political Science professors have adopted "Going Dirty" in course curricula, while "The Daily Show with Jon Stewart" also featured the book when David was interviewed.
David Mark is a senior editor at The Politico. A seasoned political journalist, his work has appeared in The Washington Post, The Philadelphia Inquirer, The Arizona Republic, The Miami Herald, Reason magazine, and many other leading publications.
He is a widely-quoted political analyst for television and radio stations, Web sites and print publications. His October 2006 appearance on “The Daily Show with Jon Stewart” received high acclaim.
He has also lectured domestically and overseas about politics, campaigns and elections to diplomatic, business, academic, journalism and other groups.
"While scholars and pundits alike bemoan negative campaigning, Mark
points out that American voters notice when negative comparison ads lapse
into invective, and in those cases, he argues, those ads fail." —Leah A. Murray, Political Science Quarterly
"[David] Mark's article, based on his book "Going Dirty: The Art of Negative Campaigning," recounts the lively academic debate about whether dirty politics works.". —Richard Reeves, Syndicated
"Essential history of negative campaigning in American politics, and how candidates use the technique, with varying degrees of success." —Ken Rudin, National Public Radio
